Sports events as an effective way of brand marketing communication using the example of the Orlik sports facilities

[摘要] ‪The aim of this paper it to place marketing in the sports context and to explain what sports marketing is today and to show how to effectively implement brand marketing communications using sports facilities. Thus, the object of the authors’ resear

[学科分类] 药学

[关键词] brand;marketing communications;marketing in sport;quantitative research