Maximizing the persuasiveness of a salesperson: An exploratory study of the effects of nonverbal immediacy and language power on the extent of persuasion

[摘要] Since ancient times, scholars have sought to uncover rhetorical strategies for enhancing the persuasiveness of a speaker (e.g., Aristotle, 350 BC/1960). Contemporary researchers have studied a range of linguistic featur

[学科分类] 心理学（综合）

[关键词] Nonverbal behavior;Language power;Persuasion;Sales presentations;Public speaking