Creating shared value of corporate social development programmes : ranked versus unranked South African brands

[摘要] Context: Annually in South Africa, results of the Sunday Times Top Brands survey are released. Within this study is a ranking 'brands that do the most to uplift the community” voted by the public, which is widely quoted by those brands included in the study. If this is the dominant study reporting on a 'socially responsible organisation”, the study provides a guideline on how the organisation will be more likely to be thought to be in the top companies 'doing the most to uplift communities”. A brief statement of the conceptual framework of the research: This, study employed the recently developed Porter and Kramer (2011) Corporate Social Responsibility (CSR) vs. Creating Shared Value (CSV) model as a return on corporate social development programs framework. The study sought to assess whether management in companies that are highly ranked adopt the CSR paradigm constructs (where the value is doing good) or the CSV paradigm constructs (where the value is economic and societal benefits relative to cost) as proposed by the Porter and Kramer (2011) model [Abbreviated abstract. Open document to view full version]

[发布机构] University of the Witwatersrand