Technology strategy of competing with industrial design in markets of high-tech consumer products

[摘要] (cont.) There are also strong supporting evidence to show the series of product evolution cycles that can occur for a given high-tech consumer product, when there is a dramatic shift in the importance of industrial design. The recommendation for firms of high-tech consumer products is to (i) understand the stage of product evolution cycle, (ii) understand the appropriate level of functional performance, capability, usability, and aesthetics in comparison to competitor;;s products, and (iii) make industrial design to be the core component of technology strategy for the firm;;s products.

[发布机构] Massachusetts Institute of Technology