Insurgent strategies for creating inimitability within mature digital ecosystems

[摘要] (cont.) A few of these companies provide raw analytical data to PowerSellers-those customers doing serious business on eBay. Others use the data to up-sell by listing current eBay auctions on their own websites. The goal of this thesis is to explore what constitutes an appropriate strategy for insurgents intending to enter WWW ecosystems in attempts to usurp competitors within them. This will be accomplished by looking at specific businesses, their strategic options, engineering challenges and general dilemmas while attempting to create inimitability. As well, a framework will be developed for assessing ecosystem players, their influence, understanding the dynamic interactions not only between those entities, but between them and the ecosystem host, as well.

[发布机构] Massachusetts Institute of Technology