Dynamically adapting design and usability in consumer technology products to technology and market life-cycles : a case study of smartphones

[摘要] (cont.) This thesis includes a case study of convergent handheld devices (PDAs and smartphones) which illustrates the application of the Design Strategy Framework in providing an explanation for a product;;s success or failure in the market based on its emphasis (or lack of) on the right design attribute at the right time. The thesis also includes a survey of current and potential smartphone users which is used to further validate the framework. While this thesis focuses on mobile handheld devices, the findings can be applied across consumer technology products. The Design Strategy framework can be used to determine what aspects of a design to focus a firm;;s development efforts on, given an understanding of the product;;s placement in the adoption cycle. Judiciously emphasizing the right aspects of design at the right time can improve a product;;s chances of market success.

[发布机构] Massachusetts Institute of Technology