Supply chain for mobile network operator

[摘要] The purpose of this study is to understand and get insights on the characteristics of mobile device supply chain management for mobile networks operators. The relationship between corporate strategy and supply chain strategy is examined. The effectiveness of outsourcing is evaluated. And the areas for effective outsourcing are identified. The study has shown that MNOs with customer retention as product strategy are likely to be more concerned with reducing time in their supply chain. However it is unclear that MNOs with generation of additional revenue as product strategy are likely to be more concerned with reducing cost in their supply chain. Reducing cost appears to be just as important for MNOs that focus on customer retention. The study has shown that outsourcing does not guarantee better corporate performance. It is unclear what the effect is of outsourcing on Profitability, Return on Investment, or Growth in Market share. The study has shown that areas that are more suitable for outsourcing include both forward and reverse logistics. MNOs should evaluate where their strengths are before outsourcing activities to third party providers.

[发布机构] Massachusetts Institute of Technology