From Scientific Speculation to Effective Adaptive Management: A case study of the role of social marketing in promoting novel restoration strategies for degraded dry lands

[摘要] This article focuses on the role of social marketing, in particular the analysis of the motivations and capabilities of stakeholder groups, in encouraging acceptance of an innovative experimental approach to semiarid shrub land restoration in Chile. Controlled scientific experiments involving herbivory control during El Ni

[学科分类] 生物科学（综合）

[关键词] adaptive management;climate fluctuations;dryl;restoration;ecosystem restoration;ENSO;herbivory control;matorral;Mediterranean shrub l;reforestation;social entrepreneur;social marketing;stakeholder.