Management innovations at outstanding information technology companies and implications for China

[摘要] Over the past few decades, information technology has fundamentally changed the way we work as a society. Managers often forget that management itself also needs to change along with our evolving society. It is an opportunity, particularly, overlooked by manager;;s in China amidst rapid industrialization and the birth of a new generation of Chinese with transformed values. In this thesis, we will analyze five companies: Google, Zappos, Netflix, Alibaba, and W.L Gore for their recent successes in management innovation. Our goal is to distill a core set of principles we can learn from to recommend to venture entrepreneurs and managers looking to operate in China.

[发布机构] Massachusetts Institute of Technology