Evaluation of Fluid Milk and Cheese Advertising, 1984-96

[摘要] Generic advertising raised fluid milk sales an estimated 1.4 billion pounds, or 5.9 percent, during September 1995-August 1996. Assessments of 15 and 20 cents per hundredweight of milk sold commercially by producers and processors, respectively, provided funds for such advertising, as well as for research and nutrition education for fluid milk and milk products.

[发布日期] 1997-12-01 [发布机构] United States Department of Agriculture

[学科分类] 农业科学（综合）

[关键词] Dairy;milk;cheese